B Side

  As much as printed menus were used in the past, restaurants can’t place every single item’s picture on their menu. It just won’t fit! But now, they can do this by using an  interactive restaurant menu QR code software . They can use a google menu scanner because this software lets restaurants and other businesses with physical locations show off their menus by letting them add detailed descriptions and photos of each item. Like the saying, “A picture is worth a thousand words,” the visuals on your menu need to speak to your customers. It’s like you’re communicating with the pictures you display on each of your menu items. You have to be clear and creative in expressing your message through those photos. Using a DSLR Camera vs. Phone There’s a big difference in the quality of photos produced by DSLR cameras and phones. However, phone cameras have evolved throughout the years, and their photo quality outputs have exponentially improved. You can use your phone to take ...

  All aspects of a food's preparation and packaging, as well as the colors used in the packaging, can impact sales. Even restaurant technology, such as an interactive restaurant menu QR code software restaurants use to create a digital menu. Color is a significant factor in determining a consumer's product impression. The presentation of food has become an essential consideration for marketing strategists. Hence, plan the colors you want to use and the emotion you want to obtain when designing your digital menu app or your restaurant marketing strategy. Here's the purpose of every color and how you can use them in your digital menu or marketing your restaurant. How colors affect appetite Red Colors like red have a direct impact on marketing food products. Many fast-food restaurants use the color red because it is associated with excitement and entices customers. These effects can also be felt physiologically. Blood pressure and heart rate can both be acceler...