The ultimate restaurant Instagram marketing guide

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Using Instagram in your marketing strategy has become increasingly important. Nearly half of Instagram users surveyed said they went to a restaurant because they saw it on the app.

A whopping 24% of Instagram user respondents said they look up a restaurant's Instagram account before making a reservation.

Hence, they only use the best marketing strategies for social media marketing platforms like Instagram, for example.

And to create the best QR code contactless digital menu for restaurants with a website and order page, they use an interactive restaurant menu QR code software with multiple features.

Also, restaurants should no longer disregard Instagram as a marketing tool. Here are some tips for building and managing a successful Instagram marketing plan.


Practical Instagram marketing tips for your restaurant


Establish a dedicated Instagram management team or individual

As a beginner, you can always learn and practice on your own. Many free resources can be found on the internet.

If you don't have enough resources or time to employ an in-house social media team, consider hiring an outside consultant.


Create a searchable Instagram name

You want to make it easy for people to find your Instagram account so use a basic name.

An effective strategy is having a name that is as near to your restaurant's name as possible.


Maintain a strong commitment to your brand book

Using your brand colors, fonts, and general identity on Instagram helps customers differentiate your business from the rest.

To keep your brand on top of your client's minds, maintain a consistent brand identity throughout your marketing channels.


Combine several forms of content

Photos, videos, stories, and more can be posted on your Instagram account. Instagram also promotes users who use the platform's different content options.

Be sure to include many videos and images in your overall content strategy.


Consistency is key

Ideally, accounts with 1,000-10,000 followers should post 14-20 times weekly to get the most exposure. Instagram success can only be achieved if you keep at it.

Instagram users can post 24 hours a day, seven days a week, since there is no downtime on the social media app.


Prepare an Instagram content calendar in advance

Instagram consistency requires a well-thought-out content calendar. Preplanning your content allows you to generate new concepts and topics. 

It also allows you to upload your content on time, allowing you to maintain a regular presence on the site.


Produce top-notch content

It's an excellent way for restaurants to display their food on Instagram. As the platform's user base expands, stock photos are no longer sufficient for posting on the site.

Hiring a professional photographer is the way to ensure your Instagram profile picture is picture-perfect.


Use appropriate hashtags

The use of hashtags in Instagram marketing is important. They serve a similar function to tags, allowing you to organize your content into specific subcategories.

Getting your material in front of the right audience is possible by using 3 to 5 targeted hashtags.


Create your Instagram community

A good Instagram strategy relies on your connections. As a business, it's crucial to create social media connections.

Building a community makes your brand more than "simply a business."


Work with Instagram influencers

Influencers are more organic and trustworthy than a brand's own promotion.

Influencers may help restaurants reach a larger audience and establish a new network of people, enhancing brand exposure and visibility.


Consider using paid advertising

Instagram advertisements can help you gain exposure. Set a monthly ad budget for your strongest and most competitive content.

Organically successful content performs well when marketed.


Track your progress

Instagram delivers important insights like reach, engagement, impressions, comments, and audience split to help you measure success.

Tracking Instagram performance is key to a successful plan. It shows what's working and what's not.


Conclusion

Instagram is becoming the go-to platform for informing people about your restaurant.

With 1.3 million active users, Instagram is one of the most popular social media apps.

Success in Instagram marketing is determined by finding the right people to manage a searchable account that can effectively engage and increase your brand following.

 

 


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